Sandra Shannon

I'm Sandra Shannon, a Copywriter & Content Marketer. I write copy that will drive results for your brand, keeping it firmly in the spotlight. My content will engage and entertain your audience, helping to build your reputation and win more customers. Hire me to write for you - book your free 20 minute consult at www.sandrashannon.co.uk/contact

Why You Need To Define Your Brand Voice Now And How To Do It

Today, more than ever, defining your brand voice is vital to the success of your business. A strong brand voice will help you stand out and make it easier to connect to your ideal audience. When you first start a business it can be difficult to know where to start or even why it’s so important. Read on to find out why defining your brand voice is vital to the long-term success of your business and how to do it. What Is A Brand Voice? Brand voice is often used… Read More »Why You Need To Define Your Brand Voice Now And How To Do It

What is a copywriter

What is a copywriter and can they help my business grow?

Ask anyone what a copywriter is and 99% of people will look at you blankly or at best say it’s something to do with copyright. Even some small businesses and independent professionals can get confused as to what a copywriter does or how they can help their business to grow. So, it’s no surprise that when these same businesses struggle with their brand voice, website copy or sales message, they’re not sure where to get help. In this post, I take an in-depth look at exactly what a copywriter is,… Read More »What is a copywriter and can they help my business grow?

How to ease the pain of remote working

How to ease the pain of home working for your remote employees

Remote working looks like it’s here to stay and as an employer, it’s easy to see the good points for your home team. Not having to battle with traffic twice a day in rush hour, for a start. A leisurely morning routine is definitely a plus. So is gaining the commute time back, savings on petrol costs and wear and tear on the car. Of course, there’s often obstacles to any situation that’s new. Left unchecked they can snowball into grievances that hinder productivity. Many employees hurried home at the start… Read More »How to ease the pain of home working for your remote employees

How To Repurpose Your Blog Content Effectively

How To Repurpose Your Blog Content Effectively

Continually churning out blog content is a challenge every small business or startup faces these days.  Not only is it daunting to come up with new posts, but it’s also exhausting. So, in this age of re-cycling why not use what you already have and repurpose your blog content? It’s the one secret that many content marketers use to keep a steady flow of website traffic. All the hard work has been done in creating the content. Repurposing is a bit like unwrapping it and repackaging it in different ways.… Read More »How To Repurpose Your Blog Content Effectively

10 Reasons You Need To Target Baby Boomers

If none of your marketing blogs are aimed at an older audience (baby boomers), perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and a baby boomer, I know the benefits of reaching out to this audience, so here’s 10 reasons why you need to target baby boomers. 1 It’s a big audience Over 50s today make up 37%… Read More »10 Reasons You Need To Target Baby Boomers

How to use mind-mapping to create awesome content

How to Use Mind Mapping to Create Awesome Content

We’ve all heard of mind mapping but do you know how to use it effectively? Executed right, it is an amazing technique helping to expand your thoughts on a particular topic. Anything that requires planning can be mind mapped. Mind mapping comes under the umbrella of lateral thinking. Or, you could say, ‘thinking outside the box.’ So, for anyone who wants to create awesome content, mind-mapping can produce amazing results. If you’ve never tried it before, now’s the time to give it a go. So, fire up those creative juices… Read More »How to Use Mind Mapping to Create Awesome Content

How to keep your VoIP customers happy

5 Ways To Make Sure Your VoIP Customers Are Happy

VoIP stands for Voice Over Internet Protocol and means making calls using the internet. The top advantages of VoIP are that your customers save money and they have access to many more features than a traditional telephone system. Also called internet calling, IP telephony or internet telephony, this method of communication belongs to a growing market. According to Wisdom Plexus, there were 1 billion mobile VoIP users in 2017 and there is expected to be 3 billion projected mobile VoIP users by 2021. To stay ahead in this competitive market… Read More »5 Ways To Make Sure Your VoIP Customers Are Happy

How To Smash Lateral Thinking With This Insane Lesson

How To Smash Lateral Thinking With This Insane Lesson

Lateral thinking is as easy as making a cup of coffee. Instant coffee, of course. At this point, you may well be visualizing the process in your mind. You put the kettle on to boil, reach for a cup, take the lid off the jar of coffee, grab the milk and a spoon. Because we all know how to make instant coffee, right? Of course, there’s nothing to it, is there? A spoon of coffee, boiling water, maybe milk and sugar, then stir. And that’s about it. Or is it?… Read More »How To Smash Lateral Thinking With This Insane Lesson

How to easily boost your online credibility

How to easily boost your online credibility

Doing business online today is all about trust. Any business can place itself online but building trustworthiness and reputation are what counts. But, how do you boost your online credibility? Potential customers have nothing to go on except what they see on the screen. Think about that for a moment. Don’t we warn our children to check who they’re engaging with online? Because it could be anyone sitting at the keyboard behind the screen. In business, it’s usually not as sinister, of course. But people will still decide in a… Read More »How to easily boost your online credibility

Why businesses struggle with marketing to the over 50s

Why Businesses Struggle With Marketing To The Over 50s

The so-called ‘over 50s’ market is huge with immense spending power.  It’s surprising therefore, that many businesses still don’t get how to connect with them. In recent years marketing to an older audience has been debated, discussed and written about. That said, a study published in October 2018) by Gransnet, found some revealing facts.  A whopping 78% of those aged 50 or over feel under-represented or misrepresented by advertising! Most businesses today know there’s a good reason to target this group. For instance, over 50s make up a third of… Read More »Why Businesses Struggle With Marketing To The Over 50s