Sandra Shannon

How to proofread like a pro

How to Proofread Like a Pro – Top Tips for Killer Content

Learning how to proofread like a pro is essential if you want to produce killer content. You may think a couple of tiny mistakes here and there don’t matter, but they do. It’s not only embarrassing but could also be losing you money. Your content is the first thing a visitor to your site sees, whether it’s a blog post or general website content. Do you want them to inwardly groan when they realise you’ve put ‘there’ instead of ‘they’re?’ Sometimes one mistake is enough for a visitor to click… Read More »How to Proofread Like a Pro – Top Tips for Killer Content

Top ten spelling mistakes you should avoid

Top Ten Spelling Mistakes You Should Avoid (Infographic)

We all make mistakes, even top authors and bloggers. But, making mistakes in your blog posts or website content can give visitors the wrong impression. Even worse, you could end up losing money if a visitor to your site clicks away because of an error. Don’t worry if you’re not confident at spelling or grammar; you certainly won’t be alone. Many words sound the same when spoken, but can have different meanings. Like ‘its’ and it’s.’ Do you know which one to use? If you’re not sure, then you need… Read More »Top Ten Spelling Mistakes You Should Avoid (Infographic)

How to Create A Successful Case Study - a Quick Guide

How to Create A Successful Case Study – a Quick Guide

If you’re a business looking to drive more leads and close more sales, a case study can do both. According to a report by Zoom Info.com case studies are one of the top three effective types of content B2B marketers use for content marketing purposes. They will add real value to your content marketing. A case study will illustrate the real life situations of your clients. More importantly, they demonstrate solutions your customers have gained by using your product or service. It’s the reason they’re so powerful. Businesses will relate… Read More »How to Create A Successful Case Study – a Quick Guide

How to Smash your content with these 7 essential tips

How To Smash Your Content With These 7 Essential Tips

Content writing is still one of the best ways to increase visibility to your website. With a global digital population of over 4 billion it’s a no-brainer. The latest marketing statistics from HubSpot show that keeping up with trends in content marketing will help your business stay ahead of competitors. This post shows you how to smash your content with these 7 essential tips. 1. Start with a clear idea What point are you trying to convey? Before you start writing, be clear on what message you want to put… Read More »How To Smash Your Content With These 7 Essential Tips