Sandra Shannon

Learning how to proofread like a pro is essential if you want to produce killer content. You may think a couple of tiny mistakes here and there don’t matter, but they do. It’s not only embarrassing but could also be losing you money. Your content is the first thing a visitor to your site sees, whether it’s a blog post or general website content. Do you want them to inwardly groan when they realise you’ve put ‘there’ instead of ‘they’re?’ Sometimes one mistake is enough for a visitor to click… Read More »How to Proofread Like a Pro – Top Tips for Killer Content

If you’re a business looking to drive more leads and close more sales, a case study can do both. According to a report by Zoom Info.com case studies are one of the top three effective types of content B2B marketers use for content marketing purposes. They will add real value to your content marketing. A case study will illustrate the real life situations of your clients. More importantly, they demonstrate solutions your customers have gained by using your product or service. It’s the reason they’re so powerful. Businesses will relate… Read More »How to Create A Successful Case Study – a Quick Guide

Content writing is still one of the best ways to increase visibility to your website. With a global digital population of over 4 billion it’s a no-brainer. The latest marketing statistics from HubSpot show that keeping up with trends in content marketing will help your business stay ahead of competitors. This post shows you how to smash your content with these 7 essential tips. 1. Start with a clear idea What point are you trying to convey? Before you start writing, be clear on what message you want to put… Read More »How To Smash Your Content With These 7 Essential Tips