Considering the so-called ‘over 50s’ market is huge with immense spending power, it’s surprising that many businesses still don’t get how to connect with them. Marketing to the over 50s has been debated, discussed and written about, yet a study published less than a year ago (Oct 2018) by Gransnet and Mumsnet, found 78% of…
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10 Reasons You Should Be Marketing To The Over 50s
If none of your marketing blogs are aimed at the over 50s, perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and content writer…
SEO Content - How To Do It Without Overdoing It
One of the best ways to build your audience is through content writing for your blog. But, how do you make sure it’s SEO content without overdoing it? Exactly how do you make it work? Isn’t finding the right balance difficult when you have to navigate all the rules and myths that come with search engine…
Is Getting a Puppy Right For Your Midlife Relationship?
Are you considering getting a puppy for your midlife relationship? If your children have flown the nest, it could be just the thing to give you some focus …couldn’t it? Or is there more to it? Getting a puppy when you’re well into your fifties, seemed a very exciting thing to do. And it definitely…
How to Write Marketing Blogs Your Clients Will Love
Content marketing in 2019 is still the best way to increase visibility, but only if you write marketing blogs your clients will love and want to read. According to many top marketers content is still king, but the rules have changed. Today, it’s all about quality. Whereas once, you could churn out post after post…
Midlife Crisis - How I Survived and How You Can, Too
Midlife crisis sounds so dramatic, doesn’t it? The dictionary definition of crisis has two interpretations. It can mean a time of extreme trouble or danger, as well as a crucial stage or turning point in the course of anything. So, perhaps the phrase midlife crisis is not so off track. Read on to find out…
How To Make Your Own Emotional Comfort Kit
Making your own emotional comfort kit is a great idea. I heard about the concept a while ago and immediately liked it. Most of us have a medical first aid kit in the house, don’t we? So, why not an emotional one, too. Even when you’re not under any particular kind of pressure, it’s beneficial…
How to Get Enough Calcium As You Age
Calcium is important because it is one of the most essential nutrients in your body. It makes up 99% of your teeth and bones, so it’s particularly crucial to make sure you get enough as you age. It provides other functions too, such as muscle contraction regulation. As the heart is a muscle, calcium helps…
Is Old Age Something to Feel Happy About ... or to Fear?
A recent study by Ipsos Mori has revealed that just a third of people worldwide feel old age is something to feel happy about and look forward to. Images of frail, lonely and isolated old people add to the negativity around aging. The main concerns are money and failing health. Is it really all doom…
How to Use Lateral Thinking to Improve Your Writing
Lateral thinking is as easy as making a cup of coffee. Instant coffee, of course. At this point, you may well be visualising the process in your mind. You put the kettle on to boil, reach for a cup, take the lid off the jar of coffee, grab the milk and a spoon. Because we…
How to Effectively Manage Your Cholesterol as You Age
Staying healthy becomes even more important the older we get. This article looks at how to manage your cholesterol levels as you age.