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Why You Need To Define Your Brand Voice Now And How To Do It

by Sandra Shannon

Today, more than ever, defining your brand voice is vital to the success of your business. A strong brand voice will help you stand out and make it easier to connect to your ideal audience. When you first start a business it can be difficult to know where to start or even why it’s so important. Read on to find out why defining your brand voice is vital to the long-term success of your business and how to do it. What Is A Brand Voice? Brand voice is often used… Read More »Why You Need To Define Your Brand Voice Now And How To Do It

What is a copywriter and can they help my business grow?

by Sandra Shannon

Ask anyone what a copywriter is and 99% of people will look at you blankly or at best say it’s something to do with copyright. Even some small businesses and independent professionals can get confused as to what a copywriter does or how they can help their business to grow. So, it’s no surprise that when these same businesses struggle with their brand voice, website copy or sales message, they’re not sure where to get help. In this post, I take an in-depth look at exactly what a copywriter is,… Read More »What is a copywriter and can they help my business grow?

How to ease the pain of home working for your remote employees

by Sandra Shannon

Remote working looks like it’s here to stay and as an employer, it’s easy to see the good points for your home team. Not having to battle with traffic twice a day in rush hour, for a start. A leisurely morning routine is definitely a plus. So is gaining the commute time back, savings on petrol costs and wear and tear on the car. Of course, there’s often obstacles to any situation that’s new. Left unchecked they can snowball into grievances that hinder productivity. Many employees hurried home at the start… Read More »How to ease the pain of home working for your remote employees

How To Repurpose Your Blog Content Effectively

by Sandra Shannon

Continually churning out blog content is a challenge every small business or startup faces these days. Not only is it daunting to come up with new posts, but it’s also exhausting. So, in this age of re-cycling why not use what you already have and repurpose your blog content? It’s the one secret that many content marketers use to keep a steady flow of website traffic. All the hard work has been done in creating the content. Repurposing is a bit like unwrapping it and repackaging it in different ways.… Read More »How To Repurpose Your Blog Content Effectively

10 Reasons You Need To Target Baby Boomers

by Sandra Shannon

If none of your marketing blogs are aimed at an older audience (baby boomers), perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and a baby boomer, I know the benefits of reaching out to this audience, so here’s 10 reasons why you need to target baby boomers. 1 It’s a big audience Over 50s today make up 37%… Read More »10 Reasons You Need To Target Baby Boomers

How to Use Mind Mapping to Create Awesome Content

by Sandra Shannon

We’ve all heard of mind mapping but do you know how to use it effectively? Executed right, it is an amazing technique helping to expand your thoughts on a particular topic. Anything that requires planning can be mind mapped. Mind mapping comes under the umbrella of lateral thinking. Or, you could say, ‘thinking outside the box.’ So, for anyone who wants to create awesome content, mind-mapping can produce amazing results. If you’ve never tried it before, now’s the time to give it a go. So, fire up those creative juices… Read More »How to Use Mind Mapping to Create Awesome Content

How to Proofread Like a Pro – Top Tips for Killer Content

by Sandra Shannon

Learning how to proofread like a pro is essential if you want to produce killer content. You may think a couple of tiny mistakes here and there don’t matter, but they do. It’s not only embarrassing but could also be losing you money. Your content is the first thing a visitor to your site sees, whether it’s a blog post or general website content. Do you want them to inwardly groan when they realise you’ve put ‘there’ instead of ‘they’re?’ Sometimes one mistake is enough for a visitor to click… Read More »How to Proofread Like a Pro – Top Tips for Killer Content

Top Ten Spelling Mistakes You Should Avoid (Infographic)

by Sandra Shannon

We all make mistakes, even top authors and bloggers. But, making mistakes in your blog posts or website content can give visitors the wrong impression. Even worse, you could end up losing money if a visitor to your site clicks away because of an error. Don’t worry if you’re not confident at spelling or grammar; you certainly won’t be alone. Many words sound the same when spoken, but can have different meanings. Like ‘its’ and it’s.’ Do you know which one to use? If you’re not sure, then you need… Read More »Top Ten Spelling Mistakes You Should Avoid (Infographic)

5 Ways To Make Sure Your VoIP Customers Are Happy

by Sandra Shannon

VoIP stands for Voice Over Internet Protocol and means making calls using the internet. The top advantages of VoIP are that your customers save money and they have access to many more features than a traditional telephone system. Also called internet calling, IP telephony or internet telephony, this method of communication belongs to a growing market. According to Wisdom Plexus, there were 1 billion mobile VoIP users in 2017 and there is expected to be 3 billion projected mobile VoIP users by 2021. To stay ahead in this competitive market… Read More »5 Ways To Make Sure Your VoIP Customers Are Happy

How To Smash Lateral Thinking With This Insane Lesson

by Sandra Shannon

Lateral thinking is as easy as making a cup of coffee. Instant coffee, of course. At this point, you may well be visualizing the process in your mind. You put the kettle on to boil, reach for a cup, take the lid off the jar of coffee, grab the milk and a spoon. Because we all know how to make instant coffee, right? Of course, there’s nothing to it, is there? A spoon of coffee, boiling water, maybe milk and sugar, then stir. And that’s about it. Or is it?… Read More »How To Smash Lateral Thinking With This Insane Lesson