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How to Create A Successful Case Study - a Quick Guide

How to Create A Successful Case Study – a Quick Guide

If you’re a business looking to drive more leads and close more sales, a case study can do both. According to a report by Zoom Info.com case studies are one of the top three effective types of content B2B marketers use for content marketing purposes. They will add real value to your content marketing. A case study will illustrate the real life situations of your clients. More importantly, they demonstrate solutions your customers have gained by using your product or service. It’s the reason they’re so powerful. Businesses will relate… Read More »How to Create A Successful Case Study – a Quick Guide

How to easily boost your online credibility

How to easily boost your online credibility

Doing business online today is all about trust. Any business can place itself online but building trustworthiness and reputation are what counts. But, how do you boost your online credibility? Potential customers have nothing to go on except what they see on the screen. Think about that for a moment. Don’t we warn our children to check who they’re engaging with online? Because it could be anyone sitting at the keyboard behind the screen. In business, it’s usually not as sinister, of course. But people will still decide in a… Read More »How to easily boost your online credibility

Why businesses struggle with marketing to the over 50s

Why Businesses Struggle With Marketing To The Over 50s

The so-called ‘over 50s’ market is huge with immense spending power.  It’s surprising therefore, that many businesses still don’t get how to connect with them. In recent years marketing to an older audience has been debated, discussed and written about. That said, a study published in October 2018) by Gransnet, found some revealing facts.  A whopping 78% of those aged 50 or over feel under-represented or misrepresented by advertising! Most businesses today know there’s a good reason to target this group. For instance, over 50s make up a third of… Read More »Why Businesses Struggle With Marketing To The Over 50s

How to write marketing blogs your clients will love

How to Write Marketing Blogs Your Clients Will Love

Content marketing is still one of the top ways to get traffic to your website, but only if you write marketing blogs your clients will love and want to read. According to many top marketers content is still king, but the rules have changed. Today, it’s all about quality. Whereas once, you could churn out post after post of regurgitated fluff, now only valuable, informative, posts will get your blog noticed. So, let’s take a look at how to write marketing blogs your clients will love and actually read. What… Read More »How to Write Marketing Blogs Your Clients Will Love

SEO Content - How To Do It Without Overdoing It

SEO Content – How To Do It Without Overdoing It

One of the best ways to build your audience is through content writing for your blog. But, how do you make sure it’s SEO content without overdoing it? Exactly how do you make it work? Isn’t finding the right balance difficult when you have to navigate all the rules and myths that come with search engine optimization? We all know ‘content is king,’ but isn’t it enough just to write awesome blog posts? When you write great content, the whole idea is for people to see it. And that usually starts… Read More »SEO Content – How To Do It Without Overdoing It

How to Smash your content with these 7 essential tips

How To Smash Your Content With These 7 Essential Tips

Content writing is still one of the best ways to increase visibility to your website. With a global digital population of over 4 billion it’s a no-brainer. The latest marketing statistics from HubSpot show that keeping up with trends in content marketing will help your business stay ahead of competitors. This post shows you how to smash your content with these 7 essential tips. 1. Start with a clear idea What point are you trying to convey? Before you start writing, be clear on what message you want to put… Read More »How To Smash Your Content With These 7 Essential Tips