Copywriting & Content Writing

Why You Need To Define Your Brand Voice Now And How To Do It

Today, more than ever, defining your brand voice is vital to the success of your business. A strong brand voice will help you stand out and make it easier to connect to your ideal audience. When you first start a business it can be difficult to know where to start or even why it’s so important. Read on to find out why defining your brand voice is vital to the long-term success of your business and how to do it. What Is A Brand Voice? Brand voice is often used… Read More »Why You Need To Define Your Brand Voice Now And How To Do It

What is a copywriter

What is a copywriter and can they help my business grow?

Ask anyone what a copywriter is and 99% of people will look at you blankly or at best say it’s something to do with copyright. Even some small businesses and independent professionals can get confused as to what a copywriter does or how they can help their business to grow. So, it’s no surprise that when these same businesses struggle with their brand voice, website copy or sales message, they’re not sure where to get help. In this post, I take an in-depth look at exactly what a copywriter is,… Read More »What is a copywriter and can they help my business grow?

How to ease the pain of remote working

How to ease the pain of home working for your remote employees

Remote working looks like it’s here to stay and as an employer, it’s easy to see the good points for your home team. Not having to battle with traffic twice a day in rush hour, for a start. A leisurely morning routine is definitely a plus. So is gaining the commute time back, savings on petrol costs and wear and tear on the car. Of course, there’s often obstacles to any situation that’s new. Left unchecked they can snowball into grievances that hinder productivity. Many employees hurried home at the start… Read More »How to ease the pain of home working for your remote employees