Content writing is still one of the best ways to increase visibility to your website. With a global digital population of over 4 billion it’s a no-brainer.
The latest marketing statistics from HubSpot show that keeping up with trends in content marketing will help your business stay ahead of competitors.
This post shows you how to smash your content with these 7 essential tips.
1. Start with a clear idea
What point are you trying to convey? Before you start writing, be clear on what message you want to put across. Keeping things straightforward will ensure the key point is obvious.
So, check to make sure you have one main idea. Don’t try to cram too much into one post or get side-tracked onto a different topic. Ensure all the information is relevant.
2. Add in a great headline
It may seem obvious but a great headline will either entice the reader on or make them click away.
Make sure your headline lets the reader know what the content is about. What benefits will the reader gain? In other words, is there anything in it for them? If not, why would they waste their time?
3. Do some keyword research
This doesn’t have to be advanced or super complicated. It can be as simple as researching the keywords you’re hoping to be ranked for. You can use a free tool such as Ubersuggest to do this. This easy to use tool will analyse your keyword and let you know how easy it is to rank for. It also gives you keyword ideas and a SERP (search engine results pages) analysis.
Another useful free tool is Buzzsumo which allows you to see which topics are being searched for and which platform they are trending on.
When you have your chosen keyword, put it into your title and again in the first 300 words of your content. Then include it a few more times throughout the post, as long as it sounds natural.
4. Create content that’s easy to read
Everyone is in a rush these days so content that’s difficult to read will get by-passed. Write in short sentences and short paragraphs.
Include bullet points, lists and good quality images, if they are relevant, to break up the text and add interest.
Put relevant sub-headings in to guide the reader through.
5. Cut the fluff
Nobody wants to read waffle. Say what you want to say and leave it at that.
6. Check and double-check
If you have time, let your content rest for a day or even a few hours and then go back to it to check for errors. This gives your brain time to take a step back. You’re then more likely to see your own mistakes.
Read it through slowly as missed words can be particularly difficult to spot. Your brain thinks it’s being helpful by making you think the missed word is actually there, so in your mind your sentence reads fine. Reading aloud can help with this.
You can also check your writing for basic spelling and grammar mistakes using a free tool, such as the Grammarly Writing Assistant.
7. Consider creating an editorial calendar
An editorial calendar is easy to set up using a spreadsheet. Creating one gives you something to work to. You won’t find yourself wondering what to write about, because you’ve already set down your topics.
Name the columns in your spreadsheet with the publish date, topic/title of post, details/key message of post and keywords.
If the calendar is going to be used by a team, upload it to Google Drive or Dropbox and add in an author column and a due date.
You may also want to add a notes column and one for image links.
So, that’s the seven simple tips for effective content creation.
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