Content marketing is still one of the top ways to get traffic to your website, but only if you write marketing blogs your clients will love and want to read.
According to many top marketers content is still king, but the rules have changed.
Today, it’s all about quality. Whereas once, you could churn out post after post of regurgitated fluff, now only valuable, informative, posts will get your blog noticed.
So, let’s take a look at how to write marketing blogs your clients will love and actually read.
What Topics Should You Write About?
Before you start putting a post together, have your ideal customer in mind.
This will make blog writing much easier. Do some research to find out the answers to questions, such as:
- What problems do my customers face?
- What are the latest trends in my industry?
- What conversations are my customers having on social media?
- What problems have my customers faced in the past?
- What have my customers said in recent reviews?
This should give you a goldmine of ideas suitable for your blog posts. Bear in mind that potential customers are usually searching online for the answer to a problem. If you can provide evidence of a solution, you’re half-way there.
You could also look at your competitors to see what topics they are writing about. Can you add something new? Or, put your own spin on the subject.
Tried and Tested Formulas
There are some tried and tested formulas you can use when writing marketing blogs.
A detailed ‘How to Guide’ containing valuable information, is one way.
This type of blog post is referred to as a long-form post. Done well it could be the cornerstone of your content.
Customers will know it’s a key post if you use any of the following words:
- Essential guide …
- Complete guide …
- Ultimate guide …
You could also create a beginners guide, as these are very popular, too.
Use Tools to Help Your Blog Writing
There are lots of tools to help with the blog writing process. The good news is that many of them are free.
Bad writing puts people off so make sure yours is original with no mistakes.
Another great tool is Copyscape. Run your words through this tool to check for plagiarism.
Optimizing your posts is essential and Yoast (WordPress plugin), will do all the hard work for you. It gives you a green light when all the basic elements of SEO are in place.
Remember, Quality Before Quantity
Now you know how to create marketing blogs your clients will love and want to read.
Focus on making your posts useful, interesting and relevant so your clients will read them and come back for more.
Ready to take the next steps? Read this article to learn about the best digital marketing SEO tools for your business.