Project: Johnson & Johnson wanted an email to to increase awareness of the new product and encourage people to make a purchase by getting them to click through to get the discount. (This is a Spec Ad. Johnson’s hair and scalp oil is a real product and the campaign is imaginary. Product image created by Johnson & Johnson’s).
Brand: Johnson & Johnson is a global healthcare company specializing in medical devices, pharmaceutical and consumer packaged goods.
Strategy: The email is designed to make customers immediately aware of the benefits of using the product and an urgency to purchase in order to get the discount.