Project – Website Copy for Life and Money Mindset coaching website.
Brand – BeckyClabaugh.com is an online life and money mindset coaching brand that specialises in solving money issues and blocks for health and wellness professionals.
Strategy – Becky asked for help updating and rewriting the copy on her entire website to better communicate her message with a clear brand voice. She also wanted to align her messaging across all channels.
At the initial creative review we explored her brand voice, target audience and brand message. Becky’s target audience is professionals who are having money issues such as being stuck and unable to earn as much as they would like to.
I wrote copy for Becky’s whole site which included, Home, About, Work With Me and Contact pages.