Website Copy - About Us Page


Project РPetBase Ltd approached me ahead of their website launch asking for copy for their about us page. They also wanted several articles for their guides and advice section.

Brand РPetBase Ltd is an e-commerce website site company focusing on the world of dogs.

Strategy – After an initial meeting, I determined that the company wanted their story to show their unique brand voice; informal, fun and a little quirky.

As keen dog owners, it was important for them to let their audience know they used the products on their pets to reinforce trust in the brand.

I wrote the story piece focusing on the team pet dog Tink, who had inspired the idea of the company. I added in the word ‘impawtant’ to give a quirky element.

To further highlight the fact that they use the products on their pets, I suggested naming Tink as Head of Product Testing in line with their brand image.