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Website Copy – About Us Page


Project – PetBase Ltd approached me ahead of their website launch asking for copy for their about us page. They also wanted several articles for their guides and advice section.

Brand – PetBase Ltd is an e-commerce website site company focusing on the world of dogs.

Strategy – After an initial meeting, I determined that the company wanted their story to show their unique brand voice; informal, fun and a little quirky.

As keen dog owners, it was important for them to let their audience know they used the products on their pets to reinforce trust in the brand.

I wrote the story piece focusing on the team pet dog Tink, who had inspired the idea of the company. I added in the word ‘impawtant’ to give a quirky element.

To further highlight the fact that they use the products on their pets, I suggested naming Tink as Head of Product Testing in line with their brand image.

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