Project – Website Copy for Personal Trainer website launch.

Brand – KarlFitLife is an online personal training brand that specialises in custom workouts designed for home exercise using minimal equipment.

Strategy – Karl approached me ahead of the website launch asking for copy across the whole site. At the initial creative review we looked at brand voice, target audience and brand message. Karl wanted to target people who were keen to start exercising but would rather workout at home than the gym. This approach also tied in with current coronavirus regulations. He also wanted to emphasize that no gym equipment would be necessary, except dumbbells. Karl also wanted four blog posts on exercise, training and nutrition topics.