Blogs

10 Reasons You Need To Target Baby Boomers

If none of your marketing blogs are aimed at an older audience (baby boomers), perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and a baby boomer, I know the benefits of reaching out to this audience, so here’s 10 reasons why you need to target baby boomers. 1 It’s a big audience Over 50s today make up 37%… Read More »10 Reasons You Need To Target Baby Boomers