businesses

Why businesses struggle with marketing to the over 50s

Why Businesses Struggle With Marketing To The Over 50s

The so-called ‘over 50s’ market is huge with immense spending power.  It’s surprising therefore, that many businesses still don’t get how to connect with them. In recent years marketing to an older audience has been debated, discussed and written about. That said, a study published in October 2018) by Gransnet, found some revealing facts.  A whopping 78% of those aged 50 or over feel under-represented or misrepresented by advertising! Most businesses today know there’s a good reason to target this group. For instance, over 50s make up a third of… Read More »Why Businesses Struggle With Marketing To The Over 50s