Considering the so-called ‘over 50s’ market is huge with immense spending power, it’s surprising that many businesses still don’t get how to connect with them. Marketing to the over 50s has been debated, discussed and written about, yet a study published less than a year ago (Oct 2018) by Gransnet and Mumsnet, found 78% of…
Tag: Over 50s
10 Reasons You Should Be Marketing To The Over 50s
If none of your marketing blogs are aimed at the over 50s, perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and content writer…