Over 50s

10 Reasons You Need To Target Baby Boomers

If none of your marketing blogs are aimed at an older audience (baby boomers), perhaps you should ask yourself… why not? The over 50 demographic covers a huge amount of the population in both the UK and the United States. These are all potential customers you might be missing out on. As a copywriter and a baby boomer, I know the benefits of reaching out to this audience, so here’s 10 reasons why you need to target baby boomers. 1 It’s a big audience Over 50s today make up 37%… Read More »10 Reasons You Need To Target Baby Boomers

Why businesses struggle with marketing to the over 50s

Why Businesses Struggle With Marketing To The Over 50s

The so-called ‘over 50s’ market is huge with immense spending power.  It’s surprising therefore, that many businesses still don’t get how to connect with them. In recent years marketing to an older audience has been debated, discussed and written about. That said, a study published in October 2018) by Gransnet, found some revealing facts.  A whopping 78% of those aged 50 or over feel under-represented or misrepresented by advertising! Most businesses today know there’s a good reason to target this group. For instance, over 50s make up a third of… Read More »Why Businesses Struggle With Marketing To The Over 50s